Find what’squietly costingyou sales.
Flume is a website review by a senior UX designer, not a bot. We audit your online store against hundreds of conversion-focused standards, then hand you a clear, prioritised plan your team can actually work through.
- Senior designers, 15+ years in UX
- Every finding linked to a standard
- A to-do list your developer can use
Small leaks. Big losses.
Most stores don’t fail all at once. They leak: a confusing menu here, a surprise shipping fee there. Each one costs you sales you never see in your analytics.
of online shopping carts are abandoned before the order is placed.
Baymard Institute, average of 50 studiespotential conversion lift for a large store from fixing checkout usability alone.
Baymard InstituteTools tell you what’s broken. We tell you why it matters.
A typical automated audit
- A long list of scores, with no sense of what to fix first
- Checks what it can measure, misses what customers feel
- Knows nothing about your customers or your goals
- Jargon your developer has to translate
A Flume review
- A senior designer walks your store the way your customers do
- Every finding judged against a published standard, with screenshots
- Prioritised by impact and effort, so quick wins come first
- Opportunities and growth ideas, not just problems
- A video walkthrough of the biggest wins, in plain English
Yes, we use AI. It handles the grunt work: crawling pages, speed tests, accessibility scans, broken links. That frees our designers to spend their time on the things tools can’t judge.
From brief to better, in four steps.
Order & brief
Tell us about your store, your customers and what’s keeping you up at night. It takes about ten minutes.
Designer review
A senior designer works through your key journeys against hundreds of standards, with screenshots and notes for every finding.
Your report
An interactive report with your Flume score, quick wins first, and a walkthrough video of the biggest opportunities.
Fix & re-check
Flip the report into a to-do list, export it to your developer’s tools, then book a re-check to verify the fixes.
One report. Two ways to use it.
A clear summary for you, and a working to-do list for whoever’s doing the fixing. Try switching views.
Flume score
Solid foundations. Checkout and trust are where the money is.
Top findings 5 of 47
Hundreds of standards. Eight areas that move the needle.
User experience
Navigation, search, forms and flows that feel effortless.
e.g.Search handles misspellings and no-result queriesEcommerce essentials
Product pages, carts and checkouts built to convert.
e.g.The total cost is clear before checkout beginsAccessibility
Usable by everyone, and in line with WCAG.
e.g.Text contrast meets 4.5:1 across the siteSEO & AI visibility
Found by search engines and answer engines alike.
e.g.Products carry structured data for price and stockPerformance
Fast where it counts: on a phone, on a so-so connection.
e.g.The main content loads in under 2.5 secondsGrowth
Ideas to lift order value and bring customers back.
e.g.The cart suggests genuinely relevant add-onsContent & copy
Words that answer questions and remove doubt.
e.g.Product copy answers sizing and fit questionsTrust & credibility
Signals that make strangers comfortable paying you.
e.g.The returns policy is linked near Add to cartBuilt for your kind of website.
Ecommerce
review
For Shopify, WooCommerce and custom stores. Every step a customer takes, from the home page to the thank-you page.
- Product & collection pages
- Cart & checkout
- Search & filtering
- Accounts & post-purchase
Business websites
For service businesses and SaaS marketing sites. Turn more visitors into enquiries, trials and sign-ups.
Learn morePublications
For blogs, news and content sites. Keep readers reading, coming back and subscribing.
Learn moreReviewed by people. Not bots.
“I’ve spent my career fixing websites after the fact. Flume is about catching what’s costing you, sooner, and showing you exactly how to fix it.”
Andy Crone
Founder & lead reviewer · 15+ years in web and app design
A small crew of senior designers who want a better web.
Every reviewer has years of hands-on experience designing websites and apps for real businesses. New reviewers’ work is checked by a lead designer before it reaches you.
Meet the teamThe Wrekin Vineyard
A family-owned organic vineyard in Marlborough, New Zealand. We’re reviewing their Shopify store end to end, and we’ll share what we found, what they fixed and what changed.
Good questions, straight answers.
Is this just an AI audit?
No. Every review is done by a senior designer. We use automated tools for the measurable things, like speed, accessibility scans and broken links, so our designers can focus on what tools can’t judge: clarity, trust and whether your site makes people want to buy.
What kinds of websites do you review?
Online stores are our speciality. We also review business and marketing websites, and publications like blogs and news sites. Not sure where yours fits? Ask us.
What do you need from me?
A short brief: your site, your sitemap, your customers, your goals and anything that’s bugging you. If parts of your site sit behind a login, we’ll ask for a test account.
Who fixes the issues?
You or your developer. Every finding comes with clear recommendations, and the report switches into a to-do list your developer can work through or export to their own tools.
How long does a review take?
[X] business days from your brief, depending on the size of your site.
Get on the list. Get reviewed first.
While we build, we’re running a limited number of free case-study reviews. Join the beta, tell us about your site, and we’ll be in touch when a spot opens.